Legal

Privacy Policy

Last updated: May 18, 2026

This Privacy Policy explains how Midlife Thriving ("Midlife Thriving," "we," "us," or "our") collects, uses, shares, and protects information when you use https://midlifethriving.app and our related classes, checkpoints, resources, tools, emails, subscriptions, community features, and services (collectively, the "Service").

By using the Service, you acknowledge that you have read this Privacy Policy.

If you do not agree with this Privacy Policy, please do not use the Service.

1. Who We Are

Midlife Thriving operates the Service.

Website: https://midlifethriving.app

Email: startmidlifethriving@gmail.com

2. Information We Collect

We collect information in a few ways.

Information You Provide

We may collect information you choose to give us, including:

Name;
Email address;
Account login information;
Profile preferences;
Onboarding answers (such as menopause stage, symptoms, goals);
Class progress and checkpoint results;
Symptom logs, reflections, comments, or other content you submit;
Customer support messages;
Marketing preferences;
Referral information;
Any other information you choose to provide.

Please do not submit sensitive personal information, confidential business information, detailed medical records, financial account details, government ID numbers, passwords, or anything you would not want processed by an online service.

Account and Learning Data

When you create an account, we may collect and store information connected to your use of the Service, including:

Account ID;
Subscription status;
Class and checkpoint progress;
XP, streaks, badges, confidence scores, or similar progress features;
Saved resources or guides;
Referral codes;
Product usage activity.

Payment Information

Payments are processed by Stripe or another payment processor we use.

We do not collect or store your full credit card number. Stripe may share limited billing information with us, such as:

Stripe customer ID;
Subscription ID;
Billing status;
Plan selected;
Payment status;
Last four digits of your card, where available;
Billing email;
Invoice and receipt information.

Stripe processes payment information under its own privacy policy: https://stripe.com/privacy.

Information Collected Automatically

When you use the Service, we may automatically collect:

IP address;
Device type;
Browser type;
Operating system;
Referring URL;
Pages viewed;
Links clicked;
Approximate location based on IP address;
Dates and times of activity;
Product usage events, such as classes viewed or checkpoints completed;
Log and diagnostic information.

Cookies and Similar Technologies

We may use cookies, pixels, local storage, and similar technologies to:

Keep you signed in;
Remember preferences;
Secure the Service;
Understand how the Service is used;
Measure marketing performance;
Improve the product.

Some cookies are essential and cannot be turned off because they are required for login, payment, security, or basic site functionality.

Analytics and marketing cookies may be controlled through your browser settings, cookie banner, account settings, or other tools we provide.

3. How We Use Information

We use the information we collect to:

Provide, operate, and maintain the Service;
Create and manage accounts;
Process subscriptions, trials, renewals, receipts, cancellations, and failed payments;
Personalize classes, recommendations, and progress tracking;
Send transactional emails;
Send marketing emails if you opt in or where otherwise permitted by law;
Respond to customer support requests;
Improve classes, features, user experience, and site performance;
Analyze usage and product engagement;
Prevent fraud, abuse, security incidents, and unauthorized access;
Enforce our Terms of Service;
Comply with legal, tax, accounting, and regulatory obligations;
Protect our rights, users, and business.

4. AI-Related Processing

The Service may include AI-generated, AI-assisted, or AI-related features.

If you submit reflections, responses, comments, or other content into the Service, that information may be processed to provide the Service, generate or improve educational experiences, troubleshoot issues, maintain safety, and improve product quality.

We may use third-party AI service providers or infrastructure providers to help operate AI-related features. We do not intentionally ask you to submit sensitive personal information or detailed medical records into prompts or AI tools, and you should avoid doing so.

AI outputs may be inaccurate, incomplete, biased, outdated, or unsuitable for your specific situation. Please review AI outputs carefully and consult a qualified clinician before relying on them for any health decision.

5. Email Communications

We send two types of emails.

Transactional Emails

Transactional emails are necessary to operate the Service. These may include:

Account verification;
Password resets;
Trial notices;
Subscription confirmations;
Receipts;
Renewal notices;
Failed payment notices;
Cancellation confirmations;
Account or security notices;
Important service updates.

You may not opt out of transactional emails while you have an active account or subscription.

Marketing Emails

Marketing emails may include:

Tips;
Product updates;
Class highlights;
Promotions;
Free trial reminders;
Offers;
Community updates.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in an email or changing your preferences if available.

We will honor marketing opt-out requests as required by law, including within 10 business days under CAN-SPAM.

6. How We Share Information

We do not sell your personal information for money.

We may share information with the following categories of recipients:

Service Providers

We share information with vendors that help us operate the Service, such as:

Hosting providers;
Database and authentication providers;
Payment processors, including Stripe;
Email service providers;
Analytics providers;
Customer support tools;
Security and fraud prevention providers;
AI infrastructure or model providers, if used;
Contractors or consultants who help operate the business.

These providers are allowed to use information only as needed to provide services to us, unless their own terms or privacy policies apply directly to you.

Legal, Safety, and Compliance

We may share information if we believe it is reasonably necessary to:

Comply with law, legal process, or government requests;
Enforce our Terms of Service;
Protect our rights, property, users, or business;
Detect or prevent fraud, abuse, or security issues;
Respond to an emergency.

Business Transfers

If we sell, transfer, merge, reorganize, or wind down all or part of the business, user information may be transferred as part of that transaction.

7. Third-Party Services

The Service may link to or integrate with third-party services, including payment processors, AI tools, analytics tools, email platforms, social platforms, or external websites.

We are not responsible for the privacy practices of third-party services. Their own privacy policies apply to their collection and use of your information.

8. Analytics and Advertising

We may use analytics tools to understand how people use the Service.

Analytics may include information such as pages viewed, buttons clicked, session activity, device type, browser type, approximate location, and referral source.

If we use advertising or retargeting tools, they may collect information about your interactions with the Service to measure campaigns or show relevant ads. Where required, we will provide notice and consent options.

9. Cookies, Do Not Track, and Global Privacy Control

Most browsers let you control cookies through settings. If you block cookies, some parts of the Service may not work properly.

Some browsers send "Do Not Track" signals. There is no consistent industry standard for responding to those signals, so we may not respond to them.

Where required by applicable law, we will honor legally recognized opt-out preference signals, such as Global Privacy Control, for applicable browser-based opt-out rights.

10. Data Retention

We keep personal information for as long as reasonably necessary to provide the Service, operate our business, comply with legal obligations, resolve disputes, enforce agreements, and protect against fraud or abuse.

In general:

Account information is kept while your account is active;
Subscription and billing records may be kept for tax, accounting, and legal purposes;
Customer support messages may be kept as needed for business records;
Security logs may be kept for a limited period to detect abuse or protect the Service;
Marketing preferences may be kept to honor unsubscribe requests;
Aggregated or de-identified data may be kept indefinitely if it can no longer reasonably identify you.

If you delete your account, we will delete or de-identify personal information unless we need to keep it for legal, tax, accounting, security, fraud prevention, dispute resolution, or other legitimate business reasons.

11. Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.

These may include:

HTTPS encryption in transit;
Access controls;
Password hashing;
Vendor security controls;
Limited access to user data;
Monitoring and logging;
Payment processing through PCI-compliant processors such as Stripe.

No system is perfectly secure. We cannot guarantee that information will never be accessed, disclosed, altered, or destroyed.

If we discover a security incident involving your personal information, we will notify you and any required authorities as required by applicable law.

12. Your Privacy Rights

Depending on where you live, you may have rights to:

Request access to personal information we hold about you;
Request correction of inaccurate information;
Request deletion of personal information;
Request a copy of your information;
Opt out of marketing emails;
Withdraw consent where processing is based on consent;
Opt out of certain targeted advertising or sharing where applicable;
Appeal a denied privacy request where applicable.

To make a request, email us at startmidlifethriving@gmail.com.

We may need to verify your identity before responding. We will not discriminate against you for exercising privacy rights.

13. California Privacy Notice

This section applies to California residents to the extent California privacy laws apply to us.

In the past 12 months, we may have collected the following categories of personal information:

Identifiers, such as name, email address, IP address, account ID, and customer ID;
Commercial information, such as subscription plan, payment status, purchase history, and receipts;
Internet or network activity, such as pages viewed, links clicked, device information, and usage activity;
Approximate geolocation based on IP address;
User-generated content, such as reflections, comments, feedback, or support messages;
Inferences, such as class preferences, product engagement, progress, or recommendations.

We collect this information from:

You;
Your device or browser;
Payment processors;
Service providers;
Analytics tools;
Communications with us.

We use this information for the purposes described in this Privacy Policy, including providing the Service, processing payments, improving the product, communicating with you, preventing fraud, and complying with legal obligations.

We disclose personal information to service providers and other parties described in the "How We Share Information" section.

We do not sell personal information for money. If we use advertising or analytics tools that are considered "sharing" or "targeted advertising" under applicable law, we will provide any required opt-out mechanism.

California residents may have the right to:

Know what personal information we collect, use, disclose, sell, or share;
Request access to personal information;
Request deletion;
Request correction;
Opt out of sale or sharing, where applicable;
Limit use of sensitive personal information, where applicable;
Not be discriminated against for exercising privacy rights.

To exercise these rights, email startmidlifethriving@gmail.com.

14. Children's Privacy

The Service is not directed to children under 13, and we do not knowingly collect personal information from children under 13.

If you believe a child under 13 has provided personal information to us, contact us at startmidlifethriving@gmail.com, and we will take reasonable steps to delete it.

The Service is intended for users who are at least 18 years old, or the age of majority where they live.

15. International Users

We are based in the United States. If you use the Service from outside the United States, your information may be transferred to, stored in, and processed in the United States or other countries where our service providers operate.

Those countries may have privacy laws that are different from the laws where you live.

Where required, we use appropriate safeguards for international transfers.

16. Data Deletion Requests

You may request deletion of your account or personal information by emailing startmidlifethriving@gmail.com or using account settings if available.

After we verify your request, we will delete or de-identify your personal information unless we need to keep certain information for legal, tax, accounting, fraud prevention, security, dispute resolution, or legitimate business purposes.

17. Account and Billing Links

If available, you may manage your account, subscription, billing details, cancellation, and communication preferences through your account dashboard or billing portal.

For billing issues, contact startmidlifethriving@gmail.com.

For privacy requests, contact startmidlifethriving@gmail.com.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

If we make material changes, we will provide reasonable notice, such as by email, website notice, account notice, or another appropriate method.

The "Last updated" date shows when this Privacy Policy was most recently revised.

19. Contact Us

For privacy questions or requests, contact:

Email: startmidlifethriving@gmail.com